Research, documentation and cinema. The perfect combination
Archive Valley is a new generation platform that connects you with unique archive providers worldwide. There are thousands of collections of archive material that suffer a lack of visibility and risk being forgotten. They want to avoid banalizing this unique footage by lumping it in with everything else out there. Archive Valley seek to preserve the important work of archive professionals who strive to preserve and share this legacy. Alba Toajas, member of the patform and co-founder of ALOK Media, has been interviewed by them.
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That ALOK should mean light in Sanskrit is a marvellous coincidence
That ALOK should mean light in Sanskrit is a marvellous coincidence. That ALOK media should see the light of day is an inspiring achievement. A vision that challenges borders and experiments with the type of electromagnetic radiation that can- and must- be perceived by the human eye. Without light there is nothing to be seen, and just as we’re getting used to all things being short-lived, along comes ALOK going back to a meticulous job well done. Care and effort hand in hand. A daring attitude of reflection, the choice of a long and meditated exposure. ALOK Media cares about detail so that the big picture can shine through. Not something that can be done scraping seconds off the clock.
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Que ALOK signifique luz en sánscrito es una maravillosa casualidad
Que ALOK signifique luz en sánscrito es una maravillosa casualidad. Que ALOK Media vea la luz es un reto inspirador. Una ilusión que trasciende fronteras, que juega con esa radiación electromagnética que puede – y debe – ser percibida por el ojo humano. Sin luz no hay nada que ver. Y tan mal acostumbrados estamos a lo fugaz, a lo efímero, que ALOK reivindica la pausa, el cuidado a la hora de hacer las cosas. El cariño y el esfuerzo, de la mano. Es el atrevimiento de la reflexión, la apuesta por un tiempo de exposición largo y meditado. ALOK Media va a los detalles, para que el conjunto brille con luz propia. Y eso no se consigue arañando segundos al minutero.
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